| 奥运营销要与奥运精神契合 |
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| 引用本文： | 田宝山.奥运营销要与奥运精神契合[J].特区经济,2007(12):261-263. |
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| 作者姓名： | 田宝山 |
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| 作者单位： | 河南科技大学,体育部,河南,洛阳,471003 |
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| 摘 要： | 文章通过分析奥运营销与奥运精神契合的原理和原则,目的是使商家的奥运营销,更具有穿透性。
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| 关 键 词： | 奥运营销 奥运精神 赞助商 |
Olympic marketing and Olympic spirit's integration |
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| Tian Bao Shan.Olympic marketing and Olympic spirit''''s integration[J].Special Zone Economy,2007(12):261-263. |
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| Authors: | Tian Bao Shan |
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| Abstract: | The article through analyzes the principle and the principle which the Olympic Games marketing and the Olympic Games spirit agree with, the goal causes business's Olympic Games marketing, has the penetrability |
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| Keywords: | Olympic Games marketing Olympic Games spirit sponsor |
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