| 蓝风印象博客营销策略研究 |
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| 引用本文： | 王利艳,唐兴春,史烽.蓝风印象博客营销策略研究[J].价值工程,2013,32(1):154-156. |
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| 作者姓名： | 王利艳 唐兴春 史烽 |
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| 作者单位： | 1. 桂林电子科技大学商学院,桂林,541004
2. 桂林市科学技术情报研究所,桂林,541004 |
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| 基金项目： | 2012年广西高等学校科研项目，2011年中国电子教育学会"十二·五"高等教育科学研究课题，2011年校级教改课程改革专项 |
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| 摘 要： | 博客是富有生命力和扩展性的互动式交流方式,博客营销是适应开放的博客系统,并能实现共赢、提升企业竞争力的营销方式。文章通过分析博客营销的内涵与国内外企业博客营销的发展现状,深入研究蓝风印象博客营销的营销模型与推广流程,进而提出蓝风印象的博客营销策略。
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| 关 键 词： | 蓝风印象 博客营销 推广策略 |
Analysis about the Blog Marketing Approaches for Lanfeng Impression |
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| WANG Li-yan
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TANG Xing-chun
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SHI Feng.Analysis about the Blog Marketing Approaches for Lanfeng Impression[J].Value Engineering,2013,32(1):154-156. |
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| Authors: | WANG Li-yan TANG Xing-chun SHI Feng |
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| Institution: | WANG Li-yan;TANG Xing-chun;SHI Feng(①Business School of Guilin University of Electronic Technology,Guilin 541004,China;②Institute of Scientific and Technical Information of Guilin,Guilin 541004,China) |
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| Abstract: | A blog is an interactive communication with full of vitality and expansibility.The blog marketing which is adapted to the open blog system can be realized with the win-win situation and upgrading of the competitive power of enterprise marketing.In this paper,the connotation of the blog marketing and the blog marketing development present situation of domestic and international enterprises are analyzed.And the blog marketing model and the promotion process of Lanfeng impression are analyzed.And then,the blog marketing approaches for Lanfeng impression are put forward. |
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| Keywords: | Lanfeng impression blog marketing promotion approaches |
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