桂林市旅游主导行业错位:成因及对策分析

桂林市旅行社业发展中最突出的问题是主导行业错位,表现为旅行社业的收入比重过低,收益下降。主要原因是:旅行社数量增速过快,形成散、乱、小、差的局面;旅游产品结构和部分旅游服务设施供给结构不合理;竞争形式单一。解决这些问题的思路是:规范旅游市场,形成分工明确、优势互补的旅行社结构;调整和优化旅行社产品和旅游设施供给结构;着力创新旅游产品和品牌,提高旅游服务质量,提高旅行社的综合竞争力。

Giuilin tourism leading industry's malposition: reason and countermeasure analysis

The most serious problem facing travel agencies in Guilin is lower income in the leading industry itself.The main reasons why the proportion of income in the leading industry is rather low and income decreases are that the number of travel agencies increases too fast,resulting in small,dispersed and weak agencies.The structure of tourist products and some tourist service equipment are not competitive.The ways out for the difficulty in the leading industry should be as follows: standardizing tourist market.Developing reasonable structure of agencies.Regulating and optimizing the supply structure of tourist facilities.Striving for competitive brand of tourist products.Enhancing tourist services.Thus upgrading comprehensive competition of the leading industry.