| 对保健品营销渠道的分析与探讨 |
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| 引用本文： | 王海娥,郑传均. 对保健品营销渠道的分析与探讨[J]. 企业技术开发, 2006, 25(2): 88-90 |
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| 作者姓名： | 王海娥 郑传均 |
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| 作者单位： | 中南大学商学院,湖南长沙410083 |
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| 摘 要： | 营销渠道的选择对企业的营销起关键作用,文章通过传统营销渠道和新兴营销渠道的比较,以湖南艾克星集团为例,对保健品营销渠道采用新兴营销渠道进行了探讨。
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| 关 键 词： | 营销渠道 传统营销渠道 新兴营销渠道 |
| 文章编号： | 1006-8937（2006）02-0088-03 |
| 收稿时间： | 2005-09-12 |
| 修稿时间： | 2005-09-12 |
The analysis and discussion on marketing channels of health products |
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| WANG Hai-e,ZHENG Chuan-jun. The analysis and discussion on marketing channels of health products[J]. Technological Development of Enterprise, 2006, 25(2): 88-90 |
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| Authors: | WANG Hai-e ZHENG Chuan-jun |
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| Abstract: | It is very important to design this firm's marketing channels. This article systematically analyzed the old marketing channels and the new marketing channels, discussed the application of new marketing channels. |
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| Keywords: | marketing channels the old marketing channels the new marketing channels |
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