谋局胜于夺势——战略营销的理性思考

随着世界经济迅速发展,科学技术突飞猛进,经济全球化趋势日益明显。中国面临着全新的挑战,产业和市场竞争更加激烈,以往传统的营销手段已失去了往日的辉煌。面对强大的竞争对手,每个企业的生存都必须立足于全球竞争战略的高度来认识战略营销,才能发挥企业的竞争优势,推动企业的可持续发展。

Strategic Arranging Precedes tactic Planning——Rational Thought of Strategic Marketing

With the rapid development of the world e- conomy,science and technology are advancing rapidly and the trend of economic globalization is increasing steadily. China is facing with new challenges,industry and market competition will be even fiercer.The traditional means of marketing has lost its former glory.To survive business games with powerful competitors,every enterprise must un- derstand strategic marketing based on global competitive strategy,which can gain competitive advantages,and pro- mote the sustainable development of enterprises.