数字经济平台的有效治理机制——以跨境电商平台监管为例

平台经济是数字经济的基础,数字经济平台有效治理是确保数字经济健康发展的前提。目前我国跨境电商平台存在的线上线下监管脱节、跨国境监管追溯难、不同跨境电商模式缺乏针对性规制等问题,平台经济双边市场对跨境电商平台有效监管提出新的挑战。本文通过构建oLogit模型分析跨境电商平台典型模式的有效监管影响因素,并据此提出以制度设计、规则执行与效果反馈为基础,以技术支撑为主线,以数据驱动为核心,以虚拟与实体治理有效融合为目标的数字经济平台治理机制实现路径。

Effective Governance Mechanism of Digital Economy Platform:Taking Cross-border E-commerce Platform Supervision as An Example

Platform economy is the foundation of digital economy,and effective management of digital economy platform is the premise of ensuring the healthy development of digital economy.At present,there are some problems in cross-border e-commerce platforms in China,such as the disconnection of online and offline supervision,the difficulty in tracing cross-border supervision,and the lack of targeted regulations in different cross-border e-commerce models.The bilateral market of platform economy presents new challenges to the effective supervision of cross-border e-commerce platforms.This paper analyzes the influence factors of effective supervision of the typical model of cross-border e-commerce platform by constructing the oLogit model,and puts forward the realization path of the governance mechanism of the digital economy platform based on system design,rule implementation and effect feedback,with technical support as the main line,data-driven as the core,and effective integration of virtual and entity governance as the goal.