| 基于PEST框架的中国文化贸易发展研究 |
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| 引用本文： | 张皞.基于PEST框架的中国文化贸易发展研究[J].亚太经济,2011(1). |
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| 作者姓名： | 张皞 |
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| 作者单位： | 华东师范大学金融与统计学院国际贸易系;国际金融与风险管理研究中心; |
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| 基金项目： | 上海市哲学社会科学规划系列课题《上海建设国际文化服务贸易平台研究》(批准号:2009XAK001) |
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| 摘 要： | 本文以国际文化贸易的发展环境和规律的识别为基础,从政治、经济、社会及技术角度分析中国文化贸易所面临的优劣势、机遇及挑战。借鉴各国文化产业和贸易发展的经验,提出政府支持、人才培养和中介组织或公共服务平台的建立是现阶段中国文化服务贸易发展的现实选择途径。
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| 关 键 词： | PEST分析 文化贸易 中国文化贸易 |
Research on the Development of China's Cultural Trade Based on PEST Analysis |
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| Zhang Hao.Research on the Development of China's Cultural Trade Based on PEST Analysis[J].Asia-Pacific Economic Review,2011(1). |
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| Authors: | Zhang Hao |
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| Abstract: | In 2009,policies on encouraging cultural industry were released,respectively from the tax preferential,financial support and industry promoting.Based on the perception of the environment and discipline of international cultural trade,we analyze the political,economic,social and technological environment of china's cultural trade and find out the SWOT.In this period of development,government support,personnel training and medium organization or public platform are the feasible measures to boost the cultural ... |
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| Keywords: | PEST analysis Cultural trade China's cultural trade |
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