基于边际成本递增的多属性反向拍卖最优策略

针对当前传统的基于单一价格属性的逆向拍卖机制已难以满足企业日益复杂的采购需求的现状,需要研究采购环境下的多属性英式拍卖机制。首先,文中提出了基于边际成本递增的多属性拍卖模型。然后运用多属性效用理论,进一步研究了在多属性英式拍卖机制下投标人的最优投标策略及拍卖人最优评分规则。最后,基于边际成本递增的多属性拍卖模型,研究了不同因素及边际成本对拍卖人最优评分规则的影响。

Multi-attribute Reverse Auction Optimal Strategies Based on Increasing Marginal Cost

Today more and more enterprises procured the goods and services based on reverse auction mechanisms. But the traditional price-based single attribute reverse auction mechanisms had not satisfied the increasingly sophisticated procurement requirements. In view of this situation, we studied the reverse multi-attribute English auction mechanisms in procurement environment. First, this paper proposed reverse mlalti-attribute auction model and optimal bidding strategies based on increasing marginal cost, and then we further studied the bidders＇ optimal bidding strategies and the auctioneer＇s optimal scoring function in reverse multi-attribute English auction mechanisms based on multi-attribnte utility theory （MAUT）. Finally, we studies the influence of the auctioneer optimal scoring rules under various factors and marginal costs based on marginal cost increasing multi-attribute auction model.