企业并购中的文化管理

在市场竞争日益激烈的情况下,企业面临着严峻的挑战。如今并购已日益成为企业快速成长之路,而文化管理则是企业并购中的重要一环。要成功实现并购,企业必须对两种不同的企业文化进行整合。有效的文化管理,可以提高并购成功的机率,降低并购成本,使并购双方真正形成一个有机整体。

Cultural Management in Corporate Merger

With the drastic competition in the market, enterprise is being faced with austere challenges. So corporate merger has already become the important ways to improve enterprises. This article discuss the cases and existing problems concerned, analyses the cultural management in merger, and puts forward the referential proposal with regard to the successful integration and its cost reduction.