Intermarket shopping behavior and the small community: Problems and prospects of a widespread phenomenon |
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| Authors: | A Coskun Samli PhD Glen Riecken PhD Ugur Yavas PhD |
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| Institution: | (1) Virginia Polytechnic Institute and State University, Virginia, USA;(2) East Tennessee State University, Tennessee, USA;(3) University of Petroleum and Minerals, Saudi Arabia |
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| Abstract: | The purpose of this study is to explain intermarket shopping behavior in small communities where everyone, to some degree,
is an outshopper. Results of the study suggest that outshopping in small communities is primarily a function of the satisfaction
(or dissatisfaction) with local retail facilities. |
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