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Argentine Consumers' Perceptions of the U.S. Brand Personality |
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| Authors: | José I Rojas-Méndez Nicolas Papadopoulos |
| Institution: | 1. Carleton University , Ottawa , Canada jose_rojas@carleton.ca;3. Carleton University , Ottawa , Canada |
| Abstract: | |
| Keywords: | nation (country) brand personality personality traits scale development |