Segmenting Chinese Outbound Tourists by Perceived Constraints |
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Authors: | Mimi Li Hanqin Zhang Iris Mao Claire Deng |
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Institution: | 1. School of Hotel &2. Tourism Management , The Hong Kong Polytechnic University in Hung Hom , Kowloon, Hong Kong SAR, China hmmli@polyu.edu.hk;4. Tourism Management , The Hong Kong Polytechnic University in Hung Hom , Kowloon, Hong Kong SAR, China;5. School of Marketing, Tourism and Leisure , Edith Cowan University in Joondalup , WA, Australia |
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Abstract: | This study examines travel constraints experienced by Chinese outbound tourists. Four constraint factors are identified from visitor data collected in 2006: structural constraint, cultural constraint, information constraint, and knowledge constraint. Information constraint is identified as a factor unique to outbound tourists from China. Among the four constraint factors, structural constraint is the most dominant. Four clusters of visitors are therefore identified: culturally constrained, structurally constrained, absence of sufficient information, and knowledge constrained. The four clusters are distinct in terms of their destination loyalty. The characteristics of each segment are given, and the practical implications of the findings are discussed. |
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Keywords: | Travel constraint market segmentation Chinese outbound tourists |
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