Development of an Enhanced Model of Innovation Adoption by Individual Employees |
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Authors: | Majharul Talukder |
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Institution: | 1. University of Canberra , Canberra, Australia Majharul.talukder@canberra.edu.au |
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Abstract: | This research investigates the antecedents and provides a new theoretical framework that addresses the adoption decision by individual employees in the organizations. The study integrates the theory of reasoned action, technology acceptance model, and the conceptual model provided by Frambach and Schillewaert (2002) Frambach, R. and Schillewaert, N. 2002. Organizational innovation adoption: A multi-level framework of antecedents and opportunities for future research. Journal of Business Research, 55(2): 163–176. Crossref], Web of Science ®] , Google Scholar]. Data were collected from a randomly selected sample of employees using a structured questionnaire. The research uses multivariate statistical analysis to test the proposed enhanced model, which is largely supported and validated, accounting for 60% of the variances in usage. This result has strategic implications for organizations in the effective management of innovation involving employees in their workplaces. |
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Keywords: | individual factor social factor organizational factors demographics innovation adoption usage |
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