Achieving Successful Business in China: Assessing the Changing Chinese Culture

This study examines the adaptation of Chinese national culture. Data were collected from companies located in seven areas in China. The responses were averaged to obtain the scores of five culture dimensions in Hofstede’s national culture framework. The findings suggest that the current Chinese national culture profile is dramatically different from the traditional wisdom in the dimensions of power distance, individualism, and masculinity. With China becoming increasingly important to the global economy, understanding the changing Chinese culture will benefit Chinese companies and the Western companies that seek to achieve successful business in China.