An Analysis of The Lowest Fares and Shortest Durations for Air-Tickets on Travel Agency Websites |
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Authors: | Rob Law Basak Denizci Guillet Rosanna Leung |
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Affiliation: | 1. School of Hotel and Tourism Management , The Hong Kong Polytechnic University in Hung Hom, Kowloon , Hong Kong, SAR, China hmroblaw@polyu.edu.hk;3. School of Hotel and Tourism Management , The Hong Kong Polytechnic University in Hung Hom, Kowloon , Hong Kong, SAR, China |
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Abstract: | Despite the existence of numerous published articles on website evaluations, the present tourism literature has no prior studies that examined the topics of lowest fares and shortest durations for air-tickets that are offered by travel websites. This study reports the findings of a study that investigated the practices of five online travel agency (OTA) websites. In terms of lowest airfares and the shortest in-flight durations (hereafter known as shortest durations) in four destinations for travelers who originated from Hong Kong, empirical findings showed the regional OTA outperformed other global leaders in airfares. Likewise, a smaller scale OTA offered lowest-fare air-tickets with the shortest durations. Practical implications are offered at the end of the article. |
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Keywords: | Online travel agency airfare duration online practice |
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