Measurement of Satisfaction with ICT Services Implementation and Innovation in Restaurants (Case Study: Isfahan,Iran) |
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Authors: | Neda Torabi Farsani Rasool Sadeghi Zahed Shafiei Azar Shahzamani Sichani |
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Institution: | 1. neda_to@yahoo.com |
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Abstract: | Nowadays, Restaurant is one of the most important factors in the choice of holiday destinations for tourists and contributes to the development of the local economy. This research is an initial attempt to investigate consumer behavior (tourist behavior) and the attitude of restaurant managers to the application of innovation and information and communication technology (ICT) in hotel restaurants. On the basis of the results of this study it can be concluded that tourists and restaurant managers in the city of Isfahan are interested in exploiting the application of innovation and ICT in hotel restaurants. |
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Keywords: | Information and communication technology (ICT) innovation restaurant tourist behavior |
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