Tourism TV Commercials: A Delicate Balance Between Aural and Visual Information Load |
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| Authors: | Steve Pan Folker Hanusch |
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| Institution: | 1. School of Hotel and Tourism Management , The Hong Kong Polytechnic University , 17 Science Museum Road, Hung Hom, TST East, Kowloon, Hong Konghmstcpan@polyu.edu.hk;3. School of Communication of the Faculty of Arts and Social Sciences , University of the Sunshine Coast in Maroochydore DC , Qld 4558, Australia |
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| Abstract: | This article content analyzes music in tourism TV commercials from 95 regions and countries to identify their general acoustic characteristics. The objective is to offer a general guideline in the postproduction of tourism TV commercials. It is found that tourism TV commercials tend to be produced in a faster tempo with beats per minute close to 120, which is rare to be found in general TV commercials. To compensate for the faster tempo (increased aural information load), less scenes (longer duration per scene) were edited into the footage. Production recommendations and future research are presented. |
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| Keywords: | Tourism TV commercials music tempo montage |
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