Value Chain Analysis Across Borders: The Case of Australian Red Lentils to Sri Lanka

This research examines the creation and distribution of consumer value in the most important supply chain of lentils between Australia and Sri Lanka. This adopts a value chain analysis approach applied to a case study, using a mix of qualitative and quantitative methods. Intercept surveys of consumers in Sri Lanka revealed that quality, size, and price as the most important value-creating factors. A very strong communication and relationships triad exists among the trader, indenting agent, and processor, but the flow of information from consumer to producer is weak. Opportunities lie in improved genetics, better-informed growers, and continued production efficiencies.