Joint Venture Conflict: The Case of Thai International Joint Ventures

ABSTRACT

International Joint Ventures (IJVs) have become an important means of market entry for many firms, particularly those seeking entry into Asia (Lin and Germain, 1999 Lin, X. and Germain, R. 1999. Predicting international joint venture interaction frequency in U.S.-Chinese ventures. Journal of International Marketing, 7(2): 5–23. [Web of Science ®] , [Google Scholar]). As such, it is important to understand what causes some IJVs to fail and others to succeed. This study examines the relationship between partners' needs, commitment, control, and conflict between the IJV partners in a developing country of South East Asia. The findings revealed that IJV inter-party conflict was significantly influenced by all three variables, namely, partners' needs, commitment and control thereby providing support for previous research in a different national setting.