PROFILE OF A WINE TOURIST AND THE CORRESPONDENCE BETWEEN DESTINATION AND PREFERRED WINE: A STUDY IN ARAGON,SPAIN |
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| Authors: | Mercedes Marzo‐Navarro Marta Pedraja‐Iglesias |
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| Institution: | 1. Department of Economics and Business Management, Faculty of Economic and Business Sciences at the University of Zaragoza , C/ Gran Vía N° 2, 50005‐Zaragoza, Spain E-mail: mmarzo@unizar.es mmarzo@unizar.es;3. Department of Economics and Business Management, Faculty of Economic and Business Sciences at the University of Zaragoza , C/ Gran Vía N° 2, 50005‐Zaragoza, Spain E-mail: mpedraja@unizar.es |
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| Abstract: | Most of the existing characteristics of wine tourists have been based on the point of view of wineries or have been based on the tourists who have visited wineries. It is therefore necessary to establish a more general profile of wine tourists. In conjunction with this, a more in‐depth look must be taken at the motivations for visiting a destination. These motivations can include the production area of a preferred wine. The correspondence between the production area of a preferred wine and the destination selected by a tourist has been taken as a given in the research performed to date, but it has not been studied in depth. The results obtained show that the profile of a wine tourist can be divided into two groups, thereby considering the variables of gender, income, age, belonging to a wine club, wine consumption habits, and involvement in activities related to wine. Moreover, in the analyzed case there is positive correspondence between the place of origin of a preferred wine and the destination selected when participating in wine tourism. |
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| Keywords: | Wine tourist socio‐demographic profile preferred wines destination choices marketing Aragón Spain |
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