企业战略联盟及其合作伙伴评价选择模型

随着经济全球化趋势的日益增强,战略联盟作为一种全新的组织形式已被众多企业选择,但也应该看到战略联盟伙伴关系多不牢靠,维持时间太短,即战略联盟伙伴之间不能有效的长期的合作。因此本文重点讲述如何用层次分析法对众多企业进行评价选择合作伙伴,只有选择了合适的合作伙伴才能使联盟更加稳定持久。

Enterprises Strategy Alliance and Model for Cooperative Partner Appraising and Choosing

With the enhancement day by day of the economic globalization trend, the strategic alliance has already been a choice of numerous enterprises as a kind of brand-new organizational form.But we should see how insecure strategic alliance's partnership is, keep time too short, namely long-term cooperation can't be effective between the strategic alliance's partners. So the focal point of this article is to tell how to appraise and select partner from numerous enterprises with the Analytic Hierarchy Process. Only by choosing the suitable cooperative partner can it make the alliance stabilize and last further.