如何使供应商参与绿色产品创新更有效——参与模式及治理形式适配的作用

供应商参与作为一种供应链企业间的价值共创活动，对制造企业绿色产品创新意义重大。基于交易成本理论和社会交换理论，在揭示供应商参与模式与供应商治理形式间的适配对供应商参与绿色产品创新效能影响的基础上，引入供应商关系专用型投资，揭示参与模式—治理形式间适配与供应商参与效能间的转换机制。来自246家制造业企业样本的实证研究表明，当对外包型供应商参与采用正式化控制、协作型供应商参与采用社会化控制、咨询型供应商参与采用互补双元控制时，有助于供应商参与效能提高；供应商关系专用型投资在供应商参与模式—治理形式适配和供应商参与效能的关系间起不同程度的桥梁作用。

How to Make Supplier Involvement in Green Product Innovation More Effectively:the Role of the Adaptation of Involvement Modes and Governance Forms

As a value co-creation activity among supply chain,supplier involvement is of great significance to the green product innovation of manufacturing enterprises.Based on the transaction costs theory and social exchange theory,this research analyses the effects of the fit between supplier involvement mode and supplier governance form(SIM-SGF fit) on supplier involvement effectiveness,and further explores the transformation mechanisms between SIM-SGF fit and supplier involvement effectiveness by supplier relationship-specific investments.The empirical study from 246 manufacturing firms shows that outsourcing supplier involvement with formal control,collaborative supplier involvement with social control,and inquiring supplier involvement with orthogonality ambidextrous control are conducive to improve supplier involvement effectiveness.Supplier relationship-specific investments play differently mediating roles in the main effects of SIM-SGF fit on supplier involvement effectiveness.