数字化水平对企业新产品开发绩效的影响——双元创新能力的中介作用

基于数字化转型和双元创新能力理论视角，探讨数字化水平各维度对企业新产品开发绩效的非线性影响，分析渐进式和突破式创新能力在数字化水平与新产品开发绩效间的中介作用。回归分析结果发现：①数字化建设水平与企业新产品开发绩效呈倒U型关系，东部与中部地区大多数省份的基础设施建设水平均已跨过拐点，数字化接入水平、应用水平与企业新产品开发绩效均呈“先抑后扬”的U型关系，而数字化流通水平对新产品开发绩效具有积极线性影响；②双元创新能力在数字化水平与新产品开发绩效间起显著中介作用，渐进式创新能力分别在数字化接入、流通水平与新产品开发绩效间起完全中介作用，突破式创新能力在数字化接入、应用、流通水平与新产品开发绩效间起完全中介作用。与渐进式创新能力相比，突破式创新能力对新产品开发绩效的促进效应更显著。

The Influence of Digitalization Level on the Performance of New Product Development:based on the Mediating Role of Ambidextrous Innovation Capability

In the perspective of digital transformation and dual innovation capability theory, this paper explores the non-linear impact of various dimensions of digital level on the performance of new product development of enterprises, and analyzes the mediating role of progressive and breakthrough innovation capability between digital level and new product development performance. The regression result shows that: (i) digital construction level has an inverted U-shaped impact on the enterprise new product development performance, the level of infrastructure construction in most of the eastern and central provinces have crossed the inflection point. Digital access level and application level have a U-shaped impact on the enterprise new product development performance, which decline first and then rise.Digital circulation level has a positive linear effect on the enterprise new product development performance. (ii) Dual innovation capability plays a significant intermediary role between digitalization level and new product development performance. Progressive innovation capability is a full mediator in the relationship between digital access level, digital circulation level and new product development performance respectively. Breakthrough innovation capability is a full mediator in the relationship between digital access level, digital application level, digital circulation level and new product development performance too. The breakthrough innovation capability has a more significant impact on the new product development performance development than progressive innovation.