创业者因“我能”而拼凑：创业震荡的调节效应

遵循自我一致性理论和认知评价理论,引入创业目标清晰度和创业震荡（消极创业震荡和积极创业震荡）,揭示创业自我效能感影响创业拼凑的内在作用机制和边界条件。基于297名创业者回溯式调查数据进行实证检验,结果发现：创业自我效能感既能直接促进创业拼凑,又能通过创业目标清晰度的中介作用产生间接促进作用;积极创业震荡能够削弱创业自我效能感对创业拼凑的驱动效应,并且通过创业目标清晰度的中介作用实现;消极创业震荡的调节效应不显著。研究结论部分解释了“面对同样的资源短缺情境,为何有些创业者积极开展创业拼凑,但有些创业者却无所事事”和“积极创业者在何种情境下会开展更多创业拼凑”等问题。

Entrepreneurs Implement Bricolage Because ofI Can:The Moderating Effect of Entrepreneurial Turbulence

Based on Self-Consistency Theory and Cognitive Evaluation Theory, this study revealed the mechanism and boundary conditions of entrepreneurial self-efficacy influencing entrepreneurial bricolage by introducing entrepreneurial goal clarity as the mediator and entrepreneurial turbulence (negative and positive turbulence) as the moderators. Based on the retrospective survey data of 297 entrepreneurs, the results showed that: Entrepreneurial self-efficacy can not only directly but also indirectly promote entrepreneurial bricolage through the mediating role of entrepreneurial goal clarity; Positive entrepreneurial turbulence attenuates the driving effectiveness of entrepreneurial self-efficacy on entrepreneurial bricolage, and this impact is achieved by weakening the mediating effect of entrepreneurial goal clarity; The moderating effect of negative entrepreneurial turbulence is not significant. These conclusions give some answers to the following questions: Why do some entrepreneurs actively carry out entrepreneurial bricolage, while other entrepreneurs have nothing to do in the face of the resource-shortage situation? Under what circumstances do active entrepreneurs carry out more entrepreneurial bricolage？