| 服务主导型供应链中互动模型与协同价值创造——基于方兴物流的案例研究 |
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| 引用本文： | 宋华,刘林艳.服务主导型供应链中互动模型与协同价值创造——基于方兴物流的案例研究[J].管理案例研究与评论,2011,4(5):342-351. |
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| 作者姓名： | 宋华 刘林艳 |
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| 作者单位： | 中国人民大学商学院,北京,100872 |
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| 基金项目： | 中国人民大学研究品牌计划(11XNI002);中国人民大学研究生科学研究基金项目(11XNH096) |
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| 摘 要： | 随着市场由产品导向向服务导向的转变，互动作为供应链管理的一项重要功能正日益得到更广泛的关注。本文在梳理相关互动研究的基础上，从社会网络的视角运用利益相关者理论提出了四方互动模型，并运用山东方兴物流公司的单案例研究方法，验证了该理论模型的核心内容和主要路径在实践中的适用性，即在服务主导型供应链的运行中，服务品牌或价值的形...
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| 关 键 词： | 服务主导型供应链 互动 客户价值创造 方兴物流 案例研究 |
Interaction Model and Value Co-creation in Service-oriented Supply Chain: A Case Study of Fangxing Logistics |
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| SONG Hua,LIU Lin-yan School of Business,Renmin University of China,Beijing ,China.Interaction Model and Value Co-creation in Service-oriented Supply Chain: A Case Study of Fangxing Logistics[J].Journal of Management Case Studies,2011,4(5):342-351. |
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| Authors: | SONG Hua LIU Lin-yan School of Business Renmin University of China Beijing China |
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| Institution: | SONG Hua,LIU Lin-yan School of Business,Renmin University of China,Beijing 100872,China |
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| Abstract: | As the market is undergoing the transformation from the product-oriented to the service-oriented model,interaction as an important function of supply chain management has attracted more and more attention.Developed from the relevant interaction research,this paper proposes a four-party interaction model based on the social network perspective and the stakeholder theory. Moreover,by studying the single case of Fangxing Logistics in Shandong province,it proves the applicability of the core content and main pa... |
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| Keywords: | service-oriented supply chain interaction customer value creation Fangxing Logistics case study |
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