Segmentation of low-cost flights users at secondary airports |
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Authors: | Esther Martinez-Garcia Marcelo Royo-Vela |
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Institution: | 1. Department of Economics and Laboratori Multidisciplinar de Recerca en Turisme, University of Girona, 17071, Spain;2. Department of Commercialization and Market Research, Universidad de Valencia, Valencia 46022, Spain |
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Abstract: | Low-cost carrier services are important for many tourist destinations. However, there is little information about the characteristics of travellers using low-cost airlines, and their flight preferences. The typical segmentation of air travellers is business versus leisure travellers; and business versus tourist fares. We use segmentation analysis focusing on low-cost travellers’ valuations of various flight attributes and trip-related characteristics, most notably those related to destinations, based on a sample of foreign travellers who used Girona Airport, Spain. |
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