Antecedents of airline passenger loyalty: Low-cost versus traditional airlines |
| |
| Authors: | Santiago Forgas Miguel A. Moliner Javier Sánchez Ramon Palau |
| |
| Affiliation: | 1. Department of Business Organization and Marketing, Mediterrani University School of Tourism, University of Girona, Rocafort 104, 08015 Barcelona, Spain;2. Department of Business Administration and Marketing, Jaume I University, Campus del Riu Sec, 12071 Castelló de la Plana, Spain;3. Department of Organization, Business Management and Product Design, University of Girona, Alemanys 4, 17071 Girona, Spain |
| |
| Abstract: | This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines operating Barcelona–London flights. The results show that the principal antecedent of conative loyalty is affective loyalty. The main antecedents of affective loyalty are satisfaction and trust, the latter being revealed as a key variable for guaranteeing the success of relationships between the airline and its users, and also for understanding long term purchasing behavior. |
| |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
