The role of country-of-origin,ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity |
| |
Authors: | Nadia Huitzilin Jiménez Sonia San Martín |
| |
Affiliation: | 1. Department of Business Administration, School of Business, East China Normal University, China;2. Department of Marketing & Quantitative Analysis, College of Business, University of New Haven, West Haven, CT 06516, USA |
| |
Abstract: | The objective of this study is to present empirical evidence on the extent to which socio-psychological variables (ethnocentrism and animosity) and the reputation of firms associated to a country-of-origin (COO) are related to an important relational exchange factor (trust). Furthermore, the study tests the moderating effects of familiarity. Data were collected from 202 automobile owners in a large Spanish region. Path and multi-group analyses were performed using a structural equation modelling approach. This paper investigates the effects of reputation of firms associated to a COO and animosity on trust, which have not been commonly used as a dependent variable of these concepts before. Moreover, this study explores the moderating role of familiarity. This study supports the view that reputation of firms associated to a COO can safeguard international transactions and create trust in foreign firms, and thus may decrease due to interrelated emotional consumer reactions such as animosity and ethnocentrism. |
| |
Keywords: | |
本文献已被 ScienceDirect 等数据库收录! |
|