| 多元化战略管理:决策程序及其理论依据 |
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| 引用本文： | 郭凯.多元化战略管理:决策程序及其理论依据[J].商业研究,2008(3):48-53. |
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| 作者姓名： | 郭凯 |
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| 作者单位： | 中国人民大学,商学院,北京,100872 |
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| 摘 要： | 通过对多元化战略的理论回顾,总结多元化战略管理研究的理论流派,多元化战略管理理论对中国企业进行多元化决策的指导意义,并创造性地提出了多元化战略管理决策程序及其理论依据,试图初步建立起多元化理论与企业实践操作间联系的纽带。
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| 关 键 词： | 多元化战略 战略管理理论 决策程序 |
| 文章编号： | 1001-148X(2008)03-0048-04 |
| 修稿时间： | 2007年5月24日 |
Diversified Strategic Management: Decision Making Program and Theoretical Foundation |
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| GUO Kai.Diversified Strategic Management: Decision Making Program and Theoretical Foundation[J].Commercial Research,2008(3):48-53. |
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| Authors: | GUO Kai |
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| Abstract: | Though a review of the diversified strategic research,this paper classifies the theoretical schools concerned and indicates the significance of theoretical guidance to the practice of Chinese firms.It uggests a framework of decision making program on diversified strategic management in hope for narrowing the gap between the theory and practice of diversified strategy. |
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| Keywords: | diversification strategy strategic management theory decision making process |
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