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Relational interaction processes in project networks: The consent and negotiation perspectives
Affiliation:1. Department of Business Administration, School of Business, Economics and Law, Göteborg University, Sweden;2. Department of Service Management, Campus Helsingborg, Lund University, Sweden;1. Royal Institute of Technology, Sweden and Abo Akademi University, Finland;2. Uppsala University & Stockholm School of Economics, Sweden;3. Copenhagen Business School, Denmark
Abstract:This article seeks to describe and understand relational interaction processes in project networks, and suggests that there is a connection between the characteristics of a project network and the type of interactions within it. We suggest that time, legitimacy and power structure determine the type of interaction processes that occur. Four case studies of service-producing project networks show that relational interaction processes tend to change over time—shifting between the dimensions of consent and negotiation. Project networks seeking to acquire legitimacy are characterised by consent-based interaction processes such as mapping by rhetoric and maintaining an element of vagueness. Legitimate project networks are, on the other hand, characterised by negotiation-based interaction processes such as meetings between the representatives of different interests. Thus, actors in different types of project network adopt different interaction strategies in managing project networks with a view to creating legitimacy or mutual commitment.
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