A note on the predictive validity of the CETSCALE |
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Authors: | Joel Herche |
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Institution: | (1) Southern Illinois University, Illinois, USA |
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Abstract: | Consumers’ perceptions of the morality of buying foreign products, or consumer ethnocentric tendencies, are becoming an increasingly
important issue for marketers in the global environment. The predictive validity of Shimp and Sharma’s (1987) CETSCALE was
tested in a nationwide mail survey. The scale is shown to be a much stronger predictor of import buying behavior than are
demographic variables. The ability of the scale to predict purchase behavior does not, however, appear to be consistent across
the two products tested. |
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Keywords: | |
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