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| 品牌共同体:企业与消费者沟通的新方式 | |
| 引用本文： | 武瑞娟. 品牌共同体:企业与消费者沟通的新方式[J]. 山西经济管理干部学院学报, 2006, 14(3): 51-53 |
| 作者姓名： | 武瑞娟 |
| 作者单位： | 天津工业大学经管学院,天津,300134 |
| 摘 要： | 品牌共同体是国外兴起的一种新型的企业与顾客互动的方式。品牌共同体的构建有助于增加顾客的社交利益，对于顾客间互动以及体会品牌的内涵意义重大。本文通过介绍品牌共同体的定义、特征、意义，从而向企业提出创建品牌共同体的建议。 |
| 关 键 词： | 品牌共同体 品牌 消费者 |
| 文章编号： | 1008-9101（2006）03-0051-03 |
| 收稿时间： | 2006-06-15 |
| 修稿时间： | 2006-06-15 |
Brand Community: A New Way of Communication between Company and Customer |
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| WU Rui-juan. Brand Community: A New Way of Communication between Company and Customer[J]. Journal of Shanxi Institute of Economic Management, 2006, 14(3): 51-53 | |
| Authors: | WU Rui-juan |
| Abstract: | Brand community is a new way of interaction between company and customer,which is prospering abroad.Constructing brand community is helpful in improving customers' societal benefits,interacting between customers and appreciating the implication of brand.This article provides suggestions of creating brand community for companies through introducing the definition, feature and meaning of brand community. |
| Keywords: | Brand Community Brand Customer |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |