Voting behaviour in Singapore: A preliminary investigation from a multi-attribute attitudinal perspective |
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| Authors: | Leong Siew Meng Tan Chin Tiong Wong Kwei Cheong |
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| Institution: | (1) Department of Marketing, Faculty of Business Administration, National University of Singapore, Singapore |
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| Abstract: | The multi-attribute attitude model is employed to study voter behaviour in Singapore. Specifically, a set of beliefs of the personal attributes of political candidates considered important to voters was examined. Results indicated that such beliefs did predict voters' affective evaluation and intention to vote for a typical political candidate reasonably well. Implications of the findings are discussed and suggestions for future research provided. |
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