| 北京流通软实力的国际比较研究 |
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| 引用本文： | 石芸,潘虹尧.北京流通软实力的国际比较研究[J].北京财贸职业学院学报,2015(2). |
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| 作者姓名： | 石芸 潘虹尧 |
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| 作者单位： | 北京财贸职业学院,北京,101101;北京财贸职业学院,北京,101101 |
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| 基金项目： | 北京市教委“首都流通现代化科技创新平台”科研项目 |
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| 摘 要： | 本文首先将软实力的概念引入流通产业，界定了流通软实力的概念和内涵。接着选取了纽约、巴黎、东京和伦敦四个城市，从七个方面通过不同的指标数据与北京流通软实力进行比较，通过比较结果可以看到北京与上述四个城市还有一定的距离，最后结合流通软实力的内涵，提出提升北京流通软实力的对策。
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| 关 键 词： | 流通软实力 国际比较 对策 |
The International Comparison of the Soft Power of Beijing Circulation |
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| Abstract: | Firstly, This paper brings the concept of soft power into the circulation industry and defines the concept and connotation of the soft power of circulation. Then by comparing Beijing’ s soft power of circulation with four cit-ies-New York, Paris, Tokyo and London from seven aspects via different index data. The result shows that there is a certain distance between Beijing and four cities above. Finally combined contents of circulation of soft power, this paper puts forward countermeasures to improve the soft power of Beijing circulation. |
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| Keywords: | The soft power of circulation International comparison Strategy |
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