试论营销价值观的五个层次

营销价值观，简单说来即人们对市场营销的意义、作用、效果和重要性的总体评价。营销价值观是市场营销的灵魂。营销价值观及其体系的层次结构由低到高依次为营销产品与服务，营销顾客问题解决方案，营销顾客最大价值，营销顾客成功，营销爱、快乐、幸福。提高营销人的品德和心灵境界是营销价值观提升的核心，树立“爱出者爱返、福往者福来，成就他人就是成就自己”信念，用高层次营销价值观影响顾客、合作伙伴等营销参与者使其高尚起来。

Discussing on thefive levels of marketing value

In simple terms, marketing value is people’s overall evaluation to the significance, function, effect and importance of the marketing. Marketing value is the soul of the marketing management. Marketing value and the hierarchical structure of the system serve for the marketing products from low to high, solve problems for the marketing customers, marketing customer value, customer success, love,joy and happiness. Improve the mar-keting person’s moral character and spiritual realm is the core of the promotion of marketing values, set up the faith of“help others, and achieve ourselves”, influence customers and cooperative partners with high level mar-keting value, and make all of the marketing participants become noble.