| Abstract: | By analyzing the Chinese consumer market statistics in 2014, this study summarizes its development characteristics as the following aspects:the growth rate of social retail sales continuously fall while online retail sales continuously increase;despite the growth rate of rural consumer goods drops significantly, it is still faster than that of the towns;obviously, most of the large department stores shows a negative growth trend;the growth rate of catering market has picked up, and the above quota unit catering revenue grows from negative to positive, etc.;in general, social commodity price indicates a clearly downtrend. Based on the above data analysis of mar-ket statistics, this study predicts the development environment and trends in 2015 from five different aspects, in-cluding the clothing consumption, Daxing retail textile sales, home appliances, cosmetics sales and food sales. |
