| 论民营企业的品牌建设 |
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| 引用本文： | 单东.论民营企业的品牌建设[J].特区经济,2007,224(9):15-18. |
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| 作者姓名： | 单东 |
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| 作者单位： | 浙江省民营经济研究中心 |
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| 摘 要： | 以品牌的无形资产经营是最高级的经营。本文对我国民企品牌建设的现状进行了分析,并对民企品牌建设的途径提出了建议。
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| 关 键 词： | 品牌 品牌竞争力 品牌建设 |
On private enterprise's brand establishment |
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| Shan Dong.On private enterprise''''s brand establishment[J].Special Zone Economy,2007,224(9):15-18. |
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| Authors: | Shan Dong |
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| Abstract: | The hightest stage of operation is to run the intangible asset on the centere of brand. This article analyzes the current situation of the brand construction in the domestic non -nationalized enterprises. Then the author puts forward some suggestions on how to construet the brand of non - nationalized enterprisis. |
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| Keywords: | Brand Conpetitive strength of brand Brand construction |
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