| "东向发展"中的安徽旅游开发与整合营销 |
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| 引用本文： | 张启全,齐莉莉."东向发展"中的安徽旅游开发与整合营销[J].安徽商贸职业技术学院学报,2010,9(1):19-23. |
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| 作者姓名： | 张启全 齐莉莉 |
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| 作者单位： | 安徽师范大学,社会学院,安徽,芜湖,241003;安徽商贸职业技术学院,工商管理系,安徽,芜湖,241003;安徽商贸职业技术学院,工商管理系,安徽,芜湖,241003;安徽师范大学,国土资源与旅游学院,安徽,芜湖,241003 |
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| 基金项目： | 2008年度安徽省高等学校优秀青年人才基金项目“东向战略中的安徽旅游开发与整合营销”的阶段性成果之一,项目号:2009SQRS183 |
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| 摘 要： | 安徽旅游业在“东向发展”中取得了巨大成绩，同时也存在很多问题。在深度剖析安徽旅游资源开发和市场营销中存在问题的基础上，提出了用整合营销的理念，成立“东向发展协调委员会”，精心策划和打造安徽旅游品牌新形象，统一开发、包装旅游产品与线路，加大以旅行社为主力军的营销力度，促进安徽旅游业快速发展的建议。
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| 关 键 词： | 东向发展 安徽旅游 问题 开发 整合营销 |
Tourism Development and Integrated Marketing in Anhui's "Eastward Development" |
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| ZHANG Qi-quan,QI Li-li.Tourism Development and Integrated Marketing in Anhui's "Eastward Development"[J].Journal of Anhui Business College of Vocational Technology,2010,9(1):19-23. |
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| Authors: | ZHANG Qi-quan QI Li-li |
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| Institution: | 1.College of Social Sciences;Anhui Normal University;Wuhu 241003;China;2.Department of Business Administration;Anhui Business College of Vocational Technology;3.College of Territorial Resources and Tourism;China |
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| Abstract: | Anhui's tourism obtained great achievements in the Eastward Development,but at the same time there exist many problems in it.Based on the analysis of the problems in Anhui's tourism resource development and marketing,this paper advances the concept of integrated marketing and suggests to set up a Coordination Committee for Eastward Development,plan and build a new image for Anhui's tourism brand,unify the development and design of tourism products and routes and promote marketing with travel agencies as the... |
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| Keywords: | eastward development Anhui's tourism problem development integrated marketing |
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