| 顾客细分模型及实证研究 |
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| 引用本文： | 赵保国. 顾客细分模型及实证研究[J]. 财经问题研究, 2006, 0(7): 85-90 |
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| 作者姓名： | 赵保国 |
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| 作者单位： | 北京邮电大学,文法经济学院,北京,100876 |
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| 摘 要： | 本文从顾客忠诚和顾客价值这两个维度建立顾客细分模型.该模型既从顾客角度出发,考虑到不同顾客的差异化需求;又从企业角度出发,充分考虑到了企业资源配置与收益相匹配的原则.并且,本文还通过实证的方法来对通信行业的顾客群体进行细分,将其顾客分为四类,为企业制定有效的营销策略提供依据.
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| 关 键 词： | 顾客细分 顾客价值 顾客忠诚 |
| 文章编号： | 1000-176X(2006)07-0085-06 |
| 收稿时间： | 2006-05-08 |
| 修稿时间： | 2006-05-08 |
The model of customer segmentation and empirical research |
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| ZHAO Bao-Guo. The model of customer segmentation and empirical research[J]. Research On Financial and Economic Issues, 2006, 0(7): 85-90 |
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| Authors: | ZHAO Bao-Guo |
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| Affiliation: | School of Humanity and Economics ,Beijing University of Posts and Tele Communications,Beijing 100876,China |
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| Abstract: | This paper introduces a model of customer segmentation from two dimensions,customer value and customer loyalty.Not only considering the different customers' distinctive needs,but sufficiently considering the principle that the profit of enterprise should match the resource.Moreover,according to the empirical research,the paper contributes to the effective marketing strategies by segmenting the customers of telecom industry into four classes. |
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| Keywords: | customer segmentation customer value customer loyalty |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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