营销策划课程教学改革探索

市场营销策划课程应当侧重培养学生的创意形成技能、信息处理技能、策划表达技能,要注重培养学生的创意形成能力对环境资源的分析能力对营销环境信息的搜集分析和判断能力以及营销沟通能力.要设置更多的学生体验环节,激发学生兴趣;营造开放性的教学环境,强调实验实训环节案例教学和实际操作.

The Exploration of the Teaching Reform of the Course "Marketing Design"

The course "Marketing Design" should emphasize on cultivating students' skills of creating new meanings,dealing with information,designing and expressing as well as students' creative competence,the analysis competence of environmental resources,the competence of collecting and judging the information of marketing environment and the competence of marketing communication.In teaching this course,we should design more activities for students to learn through,stimulate students' interest and build an open teaching environment.Furthermore,we should put emphasis on the experiment and practice factors,case teaching and practices.