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Personal values and the ‘country‐of‐origin effect’: the moderating role of consumers' demographics |
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| Authors: | Janaina De Moura Engracia Giraldi Ana Akemi Ikeda |
| Affiliation: | University of S?o Paulo (USP), S?o Paulo, Brazil |
| Abstract: | |
| Keywords: | Consumer behaviour country‐of‐origin effect demographics international marketing personal values |