厦门城市夜间旅游意愿与行为研究

选取厦门城区几个典型性调查地点对年龄在16周岁以上的本地居民、游客的夜间休闲、旅游意愿与行为进行调查。通过数据整理与分析得出：本地居民夜间休闲活动较活跃;游客夜游活动的意愿较高;出游方式以自发性为主;活动方式主要以传统的餐饮、购物、娱乐为主;活动花费中档偏低,活动时间长短适中,深夜化特征不明显。本地居民喜欢餐饮购物、时尚休闲活动、沙滩夜游等,游客对夜游综合性公园、欣赏民间艺术表演、海上游轮夜游等更感兴趣;年龄、文化、收入程度的差异对夜间旅游与休闲活动的偏好也产生很大影响。

Research on the Present Situation of Urban Night Leisure and Tourism in Xiamen

Night tourism is the product of increasingly diversified needs of tourism,which can enrich the leisure life of local residents,and also let overseas visitors experience a variety of tourism products,extend the time the tourists stranded in a region or city,increase the spending of tourists and promote the development of local related industries. The author selected a few typical locations of Xiamen City to survey the night-time leisure,tourism willingness and conduction of the local population and the tourists aged 16 years or more.A total of 625 survey questionnaires were issued,625 questionnaires were recovered,of which 588 questionnaires are valid,and the effective recovery rate account for 94.08%.The survey contains the survey of 288 local residents,accounting for 48.6%,and 300 overseas visitors,accounting for 51.4%. SPSS13.0 and Excel2003 are used in the data statistics,the following conclusions are reached through the collations and analysis of the data： local residents are more active in leisure activities at night;tourists have higher willingness of night activities.The approaches of traveling are mainly spontaneous;the activities mainly contains the traditional dining,shopping and entertainment;the spending of activities is mid and low range,the duration of activities is moderate,the characteristics of night is not obvious.Local residents like catering and shopping,fashionable leisure activities,night beach traveling and so on.Tourists are more interested in the night tourism comprehensive park,the enjoyment of folk art performances,and sea cruise at night,and so on;age,culture,and different income level also have significant impact on the preferences of night tourism and leisure activities.With the age increased,the type of night-time activities are gradually reduced.Night-time activities commodities are also less entertaining and fashionable.With the improvement of education,the night-time activities have more diversity,higher level,and more fashionable;the night-time demand of tourism products for different income groups are slightly inclined to the same,but also have some differences. Xiamen residents and visitors overall have higher evaluation to the Xiamen city night landscape,but the respondents also believe that Xiamen city night Tourism ＂lack of night tourism products with local civil characteristics＂,＂lack of abundant night leisure and entertainment products＂,＂lack of an efficient transportation services and facilities ＂and so on.