| 区域旅游形象口号类型及其影响因素分析 |
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| 引用本文： | 苗雅杰,吕帅.区域旅游形象口号类型及其影响因素分析[J].桂林旅游高等专科学校学报,2010(3):314-318. |
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| 作者姓名： | 苗雅杰 吕帅 |
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| 作者单位： | [1]长春大学管理学院,吉林长春130028 [2]东北师范大学历史文化学院,吉林长春130024 |
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| 摘 要： | 旅游形象设计越来越受到各旅游目的地的重视,旅游形象口号作为旅游形象最普遍的表达方式,在对外宣传中更是起到了重要作用。通过对各省区旅游形象口号的分类对比分析,区域旅游形象口号可以划分为资源型、综合型和理念型3种;不同类型旅游形象口号的选择应充分考虑到区域旅游资源特色、市场需求、区域旅游发展阶段以及与其他区域旅游形象口号的对比研究;各省区的旅游形象口号存在着较强的＂重复化＂,影响到旅游形象口号的效用发挥。
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| 关 键 词： | 旅游形象口号 资源型 综合型 理念型 |
An Analysis on the Types and Influencing Factors of the Regional Tourism Slogan |
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| Institution: | MIAO Ya-jie,Lü Shuai(1.School of Management,Changchun University,Changchun 130028,China2.School of History and Culture,Northeast Normal University,Changchun 130024,China) |
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| Abstract: | The destination attaches much more importance to tourism image designing,as the prevalent expression style;the tourism slogan plays an important role on propaganda.It considers that the tourism slogan has three styles： resource-oriented,synthetically,idea-oriented.It suggests that the tourism slogan selecting should think about the feature of the regional resources,market demand,the seedtime of the regional tourism development,and the comparing to the other regions.At last,it points out that there is ＂repetition of the tourism slogans＂among the provinces,which influences the effect of the slogan. |
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| Keywords: | tourism slogan resource-oriented synthetically idea-oriented |
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