| 中国星级酒店市场投资来源定量分析与空间格局 |
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| 引用本文： | 徐敏,胡蔚丽,张树夫.中国星级酒店市场投资来源定量分析与空间格局[J].江苏商论,2012(1):33-35. |
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| 作者姓名： | 徐敏 胡蔚丽 张树夫 |
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| 作者单位： | 南京师范大学地理科学学院;无锡旅游商贸高等职业技术学校 |
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| 基金项目： | 国家社会科学基金(08CJY051);教育部人文社科研究项目(10YJCZH246) |
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| 摘 要： | 在当前旅游业快速发展的前提下,星级酒店业投资成为热点,不仅国内各大投资主体关注这一领域,而且海外有实力的专业投资商纷纷涌入大陆,给快速发展的中国星级酒店市场带来了广泛的影响。本文以中国各地区星级星级酒店为研究对象,采用因子分析和聚类分析的方法,对中国各省份的星级酒店投资来源进行差异性和相似性分析,并结合GIS技术,探讨星级酒店的空间分布特征,为政府和星级酒店经营者选择投资目的地和制定相关政策提供定量依据。
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| 关 键 词： | 星级酒店 投资来源 市场分析 定量评价 空间格局 |
About Spatial Layout and Investment Resources of China’s Star Hotels |
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| Xumin,Zhangshufu.About Spatial Layout and Investment Resources of China’s Star Hotels[J].Jiangsu Commercial Forum,2012(1):33-35. |
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| Authors: | Xumin Zhangshufu |
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| Institution: | (College of Geographical Science of Nanjing Normal University) |
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| Abstract: | No wonder that star hotels are attracting more and more investors with the crazy growth of tourism in China.These fanatic investors include not only Chinese themselves,but also a lot of wealthy and forward looking businessmen abroad.This is surely a powerful and lastingly influential driving force to push ahead China’s star hotels.Targeting at different types of star hotels in all over China,applying methods of factor analysis and cluster analysis and using GIS technology,this treatise generalizes the features of spatial allocation of the star hotels in China.Frankly speaking,it is a reliable reference for governments and hotel leaders to choose the right position and make out productive policies. |
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| Keywords: | star hotels source of investment market analysis quantitative evaluation spatial layout |
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