战略管理领域中的厂商理论评述

厂商理论不仅在经济学中占有重要地位,对战略管理领域也有深刻的影响,尤其是＂能力＂和＂契约＂观点的厂商理论,对战略管理的影响最为显著。＂契约＂观点所延伸的交易成本理论,已对管理领域——如营销管理、战略管理及组织理论造成了深远的影响,但＂契约＂观点的限制使其无法处理动态的问题,因而有＂能力＂观点的出现。＂能力＂观点的影响正在扩大,尤其是在战略管理领域,资源基础观点即是承继能力视角的观念。而资源基础观点可以说是近年来战略管理的主流观点。在此针对厂商理论做一简单的文献回顾,并特别针对＂契约＂及＂能力＂观点进行探讨,希望能厘清影响战略管理的厂商理论的概念。

Review of Firm Theory in the Research of Strategic Management

Firm theory has caused great impact on strategic management.Generally,firm theory is divided into two research streams： contract and competence perspective.Contract theory and its extension transaction theory has influenced greatly in management,especially in strategic manage-ment,however,it is not able to deal with dynamic issues in which strategic researchers are recently interested.Therefore,competence perspective looms large as a complementary perspective.This study introduces the streams of firm theory and contrast the contract and competence perspectives.