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关于拓宽企业慈善捐赠渠道的思考
引用本文:崔树银. 关于拓宽企业慈善捐赠渠道的思考[J]. 地质技术经济管理, 2010, 0(10): 35-38
作者姓名:崔树银
作者单位:上海电力学院经济与管理学院,上海200090
基金项目:上海市教育委员会科研项目《企业慈善捐赠行为研究》(07ZS150)的阶段性成果
摘    要:企业是目前国内最主要的慈善捐赠主体之一,我国慈善事业的健康发展离不开企业的积极参与。然而企业物质捐赠渠道不畅以及企业捐赠扎堆等问题不仅影响了企业慈善捐赠的热情,而且不利于慈善资源的合理配置。转变企业慈善捐赠观念,充分发挥慈善超市的作用,积极探索企业非公募基金会发展之路,将有助于拓宽企业慈善捐赠渠道,进一步调动企业慈善捐赠的积极性。

关 键 词:捐赠渠道  互利型捐赠  慈善超市  企业非公募基金会

On Expanding Corporate Charitable Donation Channels
Cui Shuyin. On Expanding Corporate Charitable Donation Channels[J]. Geological Technoeconomic Management, 2010, 0(10): 35-38
Authors:Cui Shuyin
Affiliation:Cui Shuyin(School of Economics&Management,Shanghai University of Electric Power,Shanghai 200090,China)
Abstract:The corporation is currently one of the most important charitable donators in China.The corporation plays an important role in the healthy development of China's charity.However,poor channel of corporate material donations and over-concentration of corporate donations have affected the enthusiasm of corporate donations and the rational allocation of charitable resources.Changing the concept of corporate charitable donations,giving full play to the role of charitable supermarkets and actively exploring a way for the development of corporate non-public offering foundations will not only help to expand the channels of corporate charitable donations but also help to further stimulate the enthusiasm of corporate charitable donations.
Keywords:donation channel  donation of mutual benefit  charitable supermarket  corporate non-public offering foundations
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