| 管理的修辞与事实 |
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| 引用本文： | 王圆圆,袁泽沛. 管理的修辞与事实[J]. 地质技术经济管理, 2010, 0(12): 26-29 |
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| 作者姓名： | 王圆圆 袁泽沛 |
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| 作者单位： | [1]武汉理工大学管理学院,湖北武汉430070 [2]湖北史学商学院,湖北武汉430062 [3]武汉大学经济与管理学院,湖北武汉430072 |
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| 基金项目： | 国家自然科学基金项目《基于产业变迁的企业战略演化的动力机制研究》（70572062） |
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| 摘 要： | 解释了管理中＂修辞＂与＂事实＂的含义,分析了企业管理活动中修辞与事实不符的原因,论述了如何通过循证管理正确区分管理理论领域的修辞与事实,探讨了循证管理难以实施的原因,指出了实施循证管理的必要性。
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| 关 键 词： | 修辞 事实 循证管理 |
The Rhetoric and Fact of Management |
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| Wang Yuanyuan,Yuan Zepei. The Rhetoric and Fact of Management[J]. Geological Technoeconomic Management, 2010, 0(12): 26-29 |
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| Authors: | Wang Yuanyuan Yuan Zepei |
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| Affiliation: | 1.School of Management,Wuhan University of Technology,Wuhan 430070,China;2.School of Business,Hubei University,Wuhan 430062,China;3.School of Economics ＆ Management,Wuhan University,Wuhan 430072,China) |
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| Abstract: | This article explains the meaning of ＂rhetoric＂ and ＂fact＂ of management,analyzes the reason why ＂fact＂ does not accord with ＂rhetoric＂ in business management activities,elaborates how to correctly discriminate ＂rhetoric＂ and ＂fact＂ in management theory field by evidence-based management,discusses the reason why evidence-based management cannot be implemented easily,and points out the necessity to implement evidence-based management. |
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| Keywords: | rhetoric fact evidence-based management |
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