| 赤水河流域旅游形象设计研究 |
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| 引用本文： | 成志湘.赤水河流域旅游形象设计研究[J].贵州商业高等专科学校学报,2007,20(2):55-57. |
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| 作者姓名： | 成志湘 |
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| 作者单位： | 贵州商业高等专科学校,旅游系,贵州,贵阳,550004 |
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| 摘 要： | 旅游地鲜明独特的旅游形象是影响旅游者选择旅游目的地的主要因素.随着旅游地之间竞争的日益加剧,旅游形象的定位已刻不容缓.在分析了赤水河流域旅游资源特点的基础上探讨了赤水河流域的旅游形象定位,以期对赤水河流域旅游业的发展有所裨益.
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| 关 键 词： | 旅游形象 定位 赤水河流域 |
| 文章编号： | 1671-9549（2007）02-0055-03 |
| 修稿时间： | 2006-11-10 |
Discussion of the Chishui River Tourism Image |
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| Cheng Zhi-xiang.Discussion of the Chishui River Tourism Image[J].Journal of Guizhou Commercial College,2007,20(2):55-57. |
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| Authors: | Cheng Zhi-xiang |
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| Institution: | Gnizhou Commercial College, Guiyang, Guizhou 550004 |
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| Abstract: | The explicit and unique image of tourism is the main factor affecting tourists to choose the destinations for travel. With the growing competitions between the various destinations, the image positioning of tourism has become essential and urgent. Based on the analysis of the characteristics of the tourist resources in the basin of Chishni River, This article has discussed the issue about the image positioning of tourism in this region, so as to benefit the development of tourism in the basin of Chishui River by the time. |
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| Keywords: | image positioning of tourism Chishui River basin characteristics |
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