中国苹果国际竞争力实证研究

该文采用国际市场占有率和贸易竞争指数两个状态指标,以3个苹果出口贸易大国为参照,考察了10年间(1994～2003)中国苹果的国际竞争力。结果表明,中国的苹果在国际市场上有一定竞争力,但是与其他苹果大国相比还有很大差距。中国苹果在国际市场上一直具有价格优势,出口价格并不是影响中国苹果国际竞争力的主要因素,影响中国苹果国际竞争力的因素主要是非价格因素,包括苹果质量、品种、流通和营销等。文章最后提出了增强中国苹果国际竞争力的几点建议。

DEMONSTRATION STUDIES FOR THE INTERNATIONAL COMPETITIVE ABILITY OF APPLE PRODUCED IN CHINA

Taking 2 status of occupation rate in the international market and trade competition index as targets and 3 big apple exporting countries as references,this paper studies the international competitive ability of apple produced in China during the 10 years between 1994-2003.The result indicates that apple produced in China possesses certain competitive ability in the international market,but there still exists a big gap between China and other big apple producing countries.Chinese apple has always owned advantage in its price.Thus the exporting price is not the major factor that influences the international competitive ability of apple produced in China.The major factors that influence its international competitive ability are non-price factors,but its quality,variety,circulation and marketing,etc.At last,this paper puts forward several suggestions for strengthening the international competitive ability of apple produced in China.