新生代农民工忠诚度现状及提升对策研究——基于浙江中小民营企业的调查

助推民营企业可持续发展，农民工功不可没。但是，随着新生代农民工日益成为劳动大军，民营企业的管理越来越困难，尤其新生代农民工的忠诚度问题更加严重，他们对企业的归属感和认同感日益缺失。基于浙江中小民营企业新生代农民工调查和访谈结果表明，当前新生代农民工的忠诚度比较低，只有70分（百分制）。企业管理者要深入分析新生代农民工的新特征和他们的困境，在以人为本思想、晋升制度、沟通机制、诚信合作、员工发展和非正式组织等方面采取有效措施，有助于提高新生代农民工的忠诚度。

Research on Current Situation and Countermeasures of the Loyalty of New Peasant-Workers --Based on the Investigation of Small and Medium-Sized Private

The_ roles of peasant-workers in the sustainable development of private enterprise can not be ignored. However, management of private enterprises has increasingly become more and more difficult, while the new peasant-workers become main labors, especially their loyalty is more serious. The new peasant-workers lack belonging and identity senses to the enterprise increasingly. The results based on the surveying and interviewing of small and medium-sized private enterprises in Zhejiang show that the loyalty of new peasant-workers is low, only 70 points （hundred-mark system）. Enterprise managers should deeply analyse nowaday features of new peasant-workers and their plights. Effective measures in terms of people-oriented thought, promotion system, communication mechanism, faith and cooperation, staff development and informal organization should be adopted to improve the loyalty of new aeasant-workers.